PUTTING IDEAS BACK IN PLACE? non-linear temporalities in Brazil’s authoritarian neoliberalism and its digital infrastructure
DOI:
https://doi.org/10.9771/ccrh.v34i0.44377Keywords:
Neoliberalism, Platformization, Brazil, Bolsonarism, CrisisAbstract
The article approaches how the populistauthoritarian inflection of global neoliberalism has gained traction in Brazil through friction with
its post-colonial historical condition, marked by a disjunction between egalitarian, universalist liberal ideals and an unequal, particularistic social
reality. I will pay special attention to infrastructural convergences between neoliberalization and platformization, which, by creating a paradoxical
temporality of permanent crisis, resonate with “forces and powers” that also operate non-linearly
according to a metaphysics of disorder, such as the various forms of nostalgia, millenarianism, and
traditionalism that follow the rise of the radical right throughout the world. I developed this argument focusing on two moments of Bolsonarism: the populist messianism during the 2018 elections, and its paradoxical routinization as a parasitic government operating in a temporality of exception, during the Covid-19 pandemic. This article suggestes that, in the face of the illiberal drift of
contemporary neoliberalism, Bolsonarism propels Brazil into an avant-garde, putting ideas “back in
place”.
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