A BANALIZAÇÃO DA CULTURA NEGRA E AS DIMENSÕES EUFÊMICAS DO RACISMO

CASO DA CANDIDATA À MISS BRASIL

Abstract

Culture takes on different facets over time and according to the context in which it is structured, generating a plurality of identities. It happens that sometimes culture is reformulated or appropriated, without observing the social, ethnic and political context inserted in it, which makes social cohesion impossible and rivals cultures. In this perspective, this article develops some considerations about the relationship between culture and religion, including the expressiveness of religion through fashion, with an emphasis on the issue of cultural appropriation and recreational racism in Brazil. To do so, we analyzed the media material produced by a contestant of the Miss Brazil Globo 2021 contest, in which Miss Bahia Globo Internacional 2020/2021 uses religious clothing, percussion and artistic movements that refer to religion with an African matrix, questioning whether the practice configures recreational racism. For the elaboration of the article, the deductive method was adopted, with emphasis on the bibliographic survey and analysis of audiovisual content.