Analysis of Potential on Management Technology Based on Social Media Data and Trends

Authors

DOI:

https://doi.org/10.9771/cp.v12i5.32953

Keywords:

Social media, Technological Foresight, Trends.

Abstract

This paper is an analysis of management technology based on social media data and trends. Companies has been using data analytics technologies from social media platforms to enhance their production and improve relationships with users (customers). The research methodology used was a research trend, measured by production of scientific articles, linked with the patent registration analysis. Main research presents details collected on Web of Science (articles) and Espacenet (patents) databases, in complement this research presents suggestion forwarding for similar future papers, following databases: Espacenet, Patentscope, Web of Science and Google Scholar were used. Results revealed that the technology in question is in advanced level of development, consolidated, but constantly updated because data and technology-related actors are constantly changing.

Downloads

Download data is not yet available.

Author Biographies

Fabrício de Andrade Raymundo, University of Brasilia, Brasilia, DF, Brazil

Master's student in Intellectual Property and Technology Transfer for Innovation, by the Graduate Program in Intellectual Property and Technology Transfer for Innovation at the University of Brasília (PROFNIT/UnB); postgraduate degree in Literature, from UnB, in Police Sciences, from the Higher Institute of Police Sciences (ISCP), and in Legal Sciences, from the Cruzeiro do Sul University (UNICSUL); Bachelor of Laws from the University of the City of São Paulo, graduated in Spanish Letters and Literature from UnB.

Eduardo Antonio Ferreira, University of Brasilia, Brasilia, DF, Brazil

Teacher of the Pharmacy Undergraduate Course at the University of Brasília (UnB) / Faculty of Ceilândia (FCE), in the disciplines Introduction to Clinical Analysis and Clinical Biochemistry.

Sônia Marise Salles Carvalho, University of Brasilia, Brasilia, DF, Brazil

PhD in Sociology of Work at the Graduate Program in Sociology at the University of Brasília. Associate Professor I with academic activities in teaching, research, extension and management at the Technological Development Support Center - CDT, either in the Vice-direction of this Center, in the Coordination of the School of Entrepreneurship and in the Coordination of the Social Technology Incubator. Current coordinator of PROFNIT Professor working in the disciplines of Methodology, Research Project Seminar, Technological Entrepreneurship, Systemic Interactions and Innovation, Geographical Indication.

Tânia Cristina Cruz, University of Brasilia, Brasilia, DF, Brazil

Coordinator of the Bachelor's Degree in Environmental Management (GAM/FUP). Coordinator of the Course on Sociobiodiversity and Sustainability of the Cerrado at Centro UNB Cerrado. Member of the Graduate Program (Professional Master's) in Intellectual Property and Technology Transfer for Innovation (PROFNIT/UnB) working in the lines of research in Social Technology, Entrepreneurship and Innovation.

Leila Fernandes dos Santos, University of Brasilia, Brasilia, DF, Brazil

Collaborating researcher in the disciplines of Technological Entrepreneurship and Research Methodology of the Master's Program in Intellectual Property and Technology Transfer for Innovation at PROFNIT – Polo UnB. Master in Intellectual Property and Technology Transfer for Innovation by PROFNIT – Polo UnB. Specialist in school libraries and librarian at the University of Brasília.

Marcio Lima da Silva, University of Brasilia, Brasilia, DF, Brazil

PhD in Fluid Mechanics, Energetics and Processes from the Université de Rhones-Alpes (2014) Degree in Mechanical Engineering from UnB (2010)

References

DE ABREU PEREIRA PINTO, Emeline et al. Produção Científica Sobre Redes Sociais: Abordagem Sob a Visão da Administração. Revista FSA, v. 13, n. 4, 2016.

DE MORAES, Thiago Perez Bernardes; SANTOS, Romer Mottinha. Os Protestos no Brasil: Um estudo sobre as pesquisas na web, e o caso da Primavera Brasileira. Revista internacional de investigación en ciencias sociales, v. 9, n. 2, p. 193-206, 2013.

EUROPEAN PATENT OFFICE (EPO). Espacenet: base de dados on-line. [2019]. Disponível em: https://worldwide.espacenet.com/. Acesso em: 12 julho 2019.

KAYSER, Victoria; BIERWISCH, Antje. Using Twitter for foresight: An opportunity? Futures, v. 84, p. 50-63, 2016.

KIETZMANN, Jan H. et al. Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, v. 54, n. 3, p. 241-251, 2011.

MASLOW, Abraham H. A theory of human motivation. Psychological review, v. 50, n. 4, p. 370, 1943.

OLIVEIRA, Mariana Corrêa de; CARVALHO, Helenice. Spoleto x Porta dos Fundos: o monitoramento de mídias sociais como ferramenta estratégica na gestão de crises. 2013. Disponível em: https://www.lume.ufrgs.br/handle/10183/88867?show=full. Acesso em: 15 jul. 2018.

QUINTELLA, Cristina Maria et al. Prospecção tecnológica como uma ferramenta aplicada em ciência e tecnologia para se chegar à inovação. Revista Virtual de Química, v. 3, n. 5, p. 406-415, 2011.

SERRA, Bernardo et al. Mídias sociais e negócios: um estudo Delphi. Revista Ibero Americana de Estratégia, v. 12, n. 1, p. 236-253, 2013.

SIMMONS, Geoff. Marketing to Postmodern Consumers: Introducing the Internet. Hameleon European Journal of Marketing, v. 3, n. 4, 2008.

TECH, Canal. O que é API? 2019. Disponível em: https://canaltech.com.br/software/o-que-e-api/. Acesso em: 26 jun. 2019.

WORLD INTELLECTUAL PROPERTY ORGANIZATION (WIPO). PATENTSCOPE: base de dados on-line. [2019]. Disponível em: https://patentscope.wipo.int/. Acesso em: 10 jul. 2019.

ZACKIEWICZ, Mauro. A economia do software e a digitalização da economia. Revista Brasileira de Inovação, v. 14, n. 2, p. 313-336, 2015.

Downloads

Published

2019-12-30

How to Cite

Raymundo, F. de A., Ferreira, E. A., Carvalho, S. M. S., Cruz, T. C., Santos, L. F. dos, & Silva, M. L. da. (2019). Analysis of Potential on Management Technology Based on Social Media Data and Trends . Cadernos De Prospecção, 12(5), 1421. https://doi.org/10.9771/cp.v12i5.32953

Issue

Vol. 12 No. 5 (2019): Edição Especial - IX ProspeCT&I 2019 - Congresso Internacional do PROFNIT/FORTEC

Section

Prospecções Tecnológicas de Assuntos Específicos

License

Copyright (c) 2020 Cadernos de Prospecção

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

O autor declara que: - Todos os autores foram nomeados. - Está submetendo o manuscrito com o consentimento dos outros autores. - Caso o trabalho submetido tiver sido contratado por algum empregador, tem o consentimento do referido empregador. - Os autores estão cientes de que é condição de publicação que os manuscritos submetidos a esta revista não tenham sido publicados anteriormente e não sejam submetidos ou publicados simultaneamente em outro periódico sem prévia autorização do Conselho Editorial. - Os autores concordam que o seu artigo ou parte dele possa ser distribuído e/ou reproduzido por qualquer forma, incluindo traduções, desde que sejam citados de modo completo esta revista e os autores do manuscrito. - Revista Cadernos de Prospecção está licenciado com uma Licença Creative Commons Attribution 4.0. Esta licença permite que outros remixem, adaptem e criem a partir do seu trabalho para fins não comerciais, e embora os novos trabalhos tenham de lhe atribuir o devido crédito e não possam ser usados para fins comerciais, os usuários não têm de licenciar esses trabalhos derivados sob os mesmos termos. Licença Creative Commons
Este obra está licenciado com uma Licença Creative Commons Atribuição 4.0 Internacional.