Impression management, music and social networking sites: the construction of self on sharing lyrics and videos

Authors

  • Fernanda Carrera UNIVERSIDADE FEDERAL FLUMINENSE

DOI:

https://doi.org/10.9771/contemporanea.v10i1.5819

Keywords:

Music. Impression management. Social networking sites.

Abstract

This article discusses how to share lyrics and music videos on social networking sites - specifically Facebook - is used in the process of impression management. From the establishment of analytical categories, try to understand how music can be a strategic resource for the maintenance of the social face and the social representation of self in the digital environment.

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Author Biography

Fernanda Carrera, UNIVERSIDADE FEDERAL FLUMINENSE

Doutoranda em Comunicação pela Universidade Federal Fluminense (UFF), mestre em Comunicação e Cultura Contemporâneas pela Universidade Federal da Bahia (UFBA), especialista em Gramática e Texto pela Universidade Salvador e graduada em Comunicação com habilitação em Publicidade e Propaganda pela Universidade Católica do Salvador (UCSAL). Ph.D. student in communication at Universidade Federal Fluminense (UFF), Master of Communication and Contemporary Culture at Universidade Federal da Bahia (UFBA), specialist in Grammar and Writing at University Salvador (UNIFACS) and graduated in Communication with specialization in Advertising at Universidade Católica do Salvador (UCSAL).

Published

2012-06-11