Objetividade e credibilidade midiática: considerações sobre uma suposta relação

Abstract

Is the information delivered by the media believable because it is true, or is it “true” because it is believed? Can credibility be reduced to objectivity? How and to what degree are objectivity and credibility related? The present article attempts to address these questions. The authors present the thesis that the problem of credibility is dependent on a variety of factors, among which the information's accordance with reality is subordinate. While the media’s implementation of certain rituals of objectivity such as neutrality or fairness can serve to establish credibility, they are not necessarily connected with the accordance with reality in coverage.