GROWTH OF E-COMMERCE IN BRAZIL: DEVELOPMENT, LOGISTIC SERVICES AND THE IMPULSE OF THE PANDEMIC OF COVID-19

Abstract

Technical progress and its diffusion across the territory materializes in the creation of new networks, be they of transport, communication, distribution, etc. A product of the social, territorial and international division of labor, networks constantly structure and restructure interactions between individuals and space. In this context, e-commerce emerges as a new tool for the commercialization, marketing and distribution of goods. The purpose of this article is to demonstrate the development process of e-commerce in Brazil, as well as its relationship with logistics services. So that e-commerce could, in fact, spread throughout Brazilian territory, it was necessary that, in addition to clear economic and legal security, there should be a reasonable apparatus of networks and technical objects. However, not only the advancement of communication networks and the improvement of the population’s technical apparatus explain the expansion of electronic commerce in Brazil, but also conjunctural issues arising from objective needs, such as the case of the impulse given to e-commerce by the pandemic of the Covid-19. In this article we support the argument that the study of the expansion of e commerce in Brazil can be analyzed by three events: the expansion and popularization of internet networks, the spread of the use of smartphones and the impacts of the Covid-19 pandemic.