Cultivo mediático e suas conseqüências: um problema e duas propostas para análise de efeitos dos media

Authors

  • Jorge Luiz Cunha Cardoso Filho

DOI:

https://doi.org/10.9771/contemporanea.v0i0.3504

Keywords:

Cultivo, Inferência, Demonstração

Abstract

The article discuss the possibilities of production of inferences from the hypothesis of media effects known as Cultivation Process and presents two proposals for demonstration of cultivated effects to be employed in posterior inquiries. Situated in the scope of the theories of media effects in the long run, the hypothesis of the Cultivation Process searchs to demonstrate that a society whose main source of knowledge is the TV, tends to perceive the world where it lives in accordance with what the master text of this technological apparatus presents. The objective of this article is to point which types of inferences can be constructed from this theoretical model and how it is possible to demonstrate the success of these inferences in the analysis of the media effects.

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Author Biography

Jorge Luiz Cunha Cardoso Filho

Doutorando no Programa de Pós-graduação em Comunicação e Sociabilidade da Universidade Federal de Minas Gerais.

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Published

2009-07-23

How to Cite

Cunha Cardoso Filho, J. L. (2009). Cultivo mediático e suas conseqüências: um problema e duas propostas para análise de efeitos dos media. Contemporanea. https://doi.org/10.9771/contemporanea.v0i0.3504

Issue

Vol. 5, No 1, 2 (2007)

Section

Artigos

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