Uma leitura do culto contemporâneo ao corpo

Authors

  • Malu Fontes

DOI:

https://doi.org/10.9771/contemporanea.v4i1.3482

Keywords:

Corpo canônico, Culto ao corpo, Corpo dissonante

Abstract

This article discusses the social and aesthetic processes of (re)signification of the body throughout the twentieth century, and the body form considered canonical at the end of that period. The canonical body inherited by the twenty-first cen¬tury is characterized by display in the mass media, as illustrated by the way the female body is idealized, submitted to beautifying techniques and practices that transform appearance and anatomy. This article discusses the social, historical and cultural context from which the cult of physical fitness and the building of the contemporary canonical body emerged.

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Author Biography

Malu Fontes

Jornalista, mestre e doutora em Comunicação e Cultura Contemporâneas pela Facul¬dade de Comunicação da Universidade Federal da Bahia; professora da Faculdade de Comunicação da Universidade Federal da Bahia e pesquisadora associada da ONG ANIS — Instituto de Bioética, Direitos Humanos e Gênero

Published

2009-07-22

Issue

Section

Artigos