Deconstructing the Glaser-Strauss Dilemma: Integrative Discussion about the Grounded Theory in Management

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Keywords:

integrative approach, positivist style, interpretive style, grounded theory

Abstract

The Grounded Theory was developed in the 1960s by sociologists Barney Glaser and Anselm Strauss as methodological or research style. New investigative paths have emerged from Grounded Theory application. The aim of the present study is to highlight the antagonism between Glaser and Strauss from a conceptual complementary perspective that opened room for a highly structured and inherently flexible methodology based on the integrative approach. The goal of the Grounded Theory is to develop theories based on systematically collected and analyzed empirical data. The classical approach proved to be excessively subjective to meet empirical research demands in
management, overtime. Accordingly, several authors advocate for Strauss and Corbin’s (1990) ideas. The current essay-style study focuses on proposing and assessing an integrative approach
framework for the Grounded Theory. Emphasis is given to the complementary qualities suggested by these authors, which are treated as non-exclusionary, despite being influenced by both Strauss and Corbin’s (1998) positivist style and Glaser and Strauss’ (1967) interpretive style. Furthermore, this theory adheres to the fundamental principle of the classical approach, although it emerged from the research process. This methodology’s application can be a promising option for scientific development, since it can disclose potentialities that give researchers flexibility and freedom to create. Thus, ontological and methodological assumptions are choices made by researchers, themselves, since they can gather research methods (mixed-methodology) and follow the combined
and sequential use of quantitative and qualitative techniques to create well-founded theories.

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Author Biographies

Maria Carolina Conejero, Centro Universitário FEI

Ph.D. in Science (management) at the Economics, Management and Accounting School of University of São Paulo (FEA-USP). Lecturer at the FEI University Center in Management courses. Coordinator and lecturer of the Unusual Youth Project of the Advertising and Marketing School (ESPM) linked to the Pedagogical Innovation Center.

Maria Laura Ferranty MacLennan, FEA USP

 Ph.D. in Science (management) at the Economics, Management and Accounting School of University of São Paulo (FEA-USP). Professor at the FEI University Center in Management and Computer Science courses.

Published

2023-08-21

How to Cite

1.
Conejero MC, MacLennan MLF. Deconstructing the Glaser-Strauss Dilemma: Integrative Discussion about the Grounded Theory in Management. Organ. Soc. [Internet]. 2023Aug.21 [cited 2024Feb.21];30(106). Available from: https://periodicos.ufba.br/index.php/revistaoes/article/view/50483

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Articles