The Construction of Knowledge in the Work of a Tattoo Artist: A Look from the Perspective of Aesthetics

Authors

  • Rúbia Goi Becker Federal University of Santa Maria
  • Simone Alves Pacheco de Campos Federal University of Santa Maria
  • Claudia Simone Antonello Federal University of Rio Grande do Sul

Keywords:

knowledge at work; tattooing as a practice; aesthetic approach; sensible knowledge.

Abstract

The present study analyzes how and what knowledge constitutes the daily work of tattooing in light of the organizational aesthetic approach. For this purpose, the authors explore the theme of knowledge at work by considering the knowledge produced in the daily life of this practice, analyzing the interaction between different knowings, artifacts, and practices. The study used techniques of participant observation and narrative interviews, with data analysis through thematic analysis of narratives. The practice of tattooing consists of six types of knowledge: (a) creation and/or reproduction of the design; (b) doings and sayings related to each practice; (c) manipulation of artifacts; (d) technique; (e) body movement; (f) activation of the human senses. Shedding light on the knowledge of the practice of tattooing brings to the focus of organizational studies the importance of the aesthetic dimension, proposing an alternative for the logical-rational understanding of the organizational context.

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Author Biographies

Rúbia Goi Becker, Federal University of Santa Maria

Master’s degree by Graduate Program in Administration by Federal University of Santa Maria (UFSM).

E-mail: rubiagoibecker@gmail.com

ORCID: https://orcid.org/0000-0001-6774-6294

Simone Alves Pacheco de Campos, Federal University of Santa Maria

PhD in Administration by Federal University of Rio Grande do Sul (UFRGS). Professor and researcher at the Department of Administrative Sciences and Graduate Program in Administration at the Federal University of Santa Maria.

E-mail: simone.campos@ufsm.br

ORCID: https://orcid.org/0000-0001-9627-7677

Claudia Simone Antonello, Federal University of Rio Grande do Sul

PhD in Administration by Federal University of Rio Grande do Sul (UFRGS). Professor and researcher at the Graduate Program in Administration and School of Administration at the Federal University of Rio Grande do Sul.

E-mail: claudia.antonello@ufrgs.br

ORCID: https://orcid.org/0000-0001-9654-5125

Published

2021-12-01

How to Cite

1.
Goi Becker R, Alves Pacheco de Campos S, Antonello CS. The Construction of Knowledge in the Work of a Tattoo Artist: A Look from the Perspective of Aesthetics. Organ. Soc. [Internet]. 2021Dec.1 [cited 2022Jan.25];28(99). Available from: https://periodicos.ufba.br/index.php/revistaoes/article/view/38064

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Section

Articles