Knowledge and Organizational Practices of Popular Cultures in the Municipality of Caruaru, Pernambuco, Brazil

Authors

  • Elisabeth Cavalcante dos Santos Federal University of Pernambuco
  • Ítalo Henrique de Freitas Ramos da Silva Federal University of Pernambuco
  • Pâmela Karolina Dias Federal University of Pernambuco
  • Wilson Mike Morais Federal University of Pernambuco

Keywords:

practice-based studies (PBS), popular cultures, organizational practices, Agreste of Pernambuco.

Abstract

This paper examines the embodied practical knowledge (know-how) that make up the organizational practices of popular cultures in the northeast Brazilian municipality of Caruaru, located in the microzone of Agreste in the state of Pernambuco. We held informal and semi-structured interviews with fifteen masters and artists from Caruaru, linked to eleven different popular culture segments, and performed non-participant observation in workshops, meetings, and forums. Our discussion reflects on the ancestries, affections between family members, masters and apprentices, explicit rules, conflicts, and distinctions constituting the popular know-how that underlies organizational practices. We highlight as the main contributions of this study to Organizational Studies: the production of authentic knowledge about organizing practiced in peripheral contexts; and the questioning of the distinction between ‘knowing’ and ‘doing’ and instrumental rationality as the basis for organizational practices. Finally, we point out how practice theory initiates a wider discussion about popular cultures in a peripheral context like the Agreste of Pernambuco, which includes the contribution of other perspectives and leads to concrete actions in practice.

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Author Biographies

Elisabeth Cavalcante dos Santos, Federal University of Pernambuco

Professor at the Graduate Program in Management, Innovation and Consumption of Centro Acadêmico do Agreste by Universidade Federal de Pernambuco (PPGIC/CAA/UFPE). PhD in Administration by Universidade Federal da Paraíba.

E-mail: elisabeth.csantos@ufpe.br

ORCID: https://orcid.org/0000-0003-3133-7290

Ítalo Henrique de Freitas Ramos da Silva, Federal University of Pernambuco

Master’s student at the Graduate Program in Management, Innovation and Consumption of Centro Acadêmico do Agreste by Universidade Federal de Pernambuco (PPGIC/CAA/UFPE).

E-mail: italohenriquedefreitas@gmail.com

ORCID: https://orcid.org/0000-0003-4489-1389

Pâmela Karolina Dias, Federal University of Pernambuco

Master’s degree by Graduate Program in Management, Innovation and Consumption of Centro Acadêmico do Agreste by Universidade Federal de Pernambuco (PPGIC/CAA/UFPE).

E-mail: pamela.dias@ufpe.br

ORCID: https://orcid.org/0000-0002-0711-9835

Wilson Mike Morais, Federal University of Pernambuco

Master’s degree  by Graduate Program in Management, Innovation and Consumption of Centro Acadêmico do Agreste by Universidade Federal de Pernambuco (PPGIC/CAA/UFPE).

E-mail: wilson.mmorais@ufpe.br

ORCID: https://orcid.org/0000-0001-7110-6353

Published

2021-10-19

How to Cite

1.
Cavalcante dos Santos E, de Freitas Ramos da Silva Ítalo H, Dias PK, Morais WM. Knowledge and Organizational Practices of Popular Cultures in the Municipality of Caruaru, Pernambuco, Brazil. Organ. Soc. [Internet]. 2021Oct.19 [cited 2021Dec.3];28(98). Available from: https://periodicos.ufba.br/index.php/revistaoes/article/view/32347

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Articles