Analysis of Scientific Production on Transformative Consumer Research and Transformative Service Research

Authors

  • Manoel Bastos Gomes Neto Universidade Federal do Cariri
  • Lucas Emmanuel Nascimento Silva Universidade Federal do Cariri
  • Sérgio Henrique de Oliveira Lima Universidade Federal do Cariri
  • Rebeca da Rocha Grangeiro UFCA

Keywords:

transformative consumer research, transformative service research, bibliometric analysis.

Abstract

Transformative Consumer Research (TCR) has emerged to fill the gaps and overcome fragmentation in the field of consumer research in the well-being domain. This movement gave rise to Transformative Service Research (TSR), which is aimed at identifying and evaluating the well-being effects arising from the services. The objective of this paper was to map the scientific production on TCR and TSR, based on a bibliometric analysis and a content analysis of a sample consisting of 114 studies available in the Scopus, SciELO and SPELL databases. Our study offers a map of the most productive journals and authors, the most impactful studies and an analysis of thematic categories and some network analyses. The results show a slight increase in the interest on the topic, which indicates the need for intensified research in the field, especially focused on areas of study such as economic vulnerability, obesity, alcohol and drug consumption, individuals with physical disabilities, environmental practices, and adoption of sustainable strategies, technology and social services. In the Brazilian context, we identified the need to disseminate the themes in the academic field, that is, postgraduate programs in marketing area, scientific journals and conferences. Finally, our study is considered a call for a change in the perspectives of researchers and journal reviewers in the field of consumer studies.

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Author Biographies

Manoel Bastos Gomes Neto, Universidade Federal do Cariri

Undergraduate student of the administration course at the Universidade Federal do Cariri (UFCA).

E-mail: neto26bastos@gmail.com
ORCID: https://orcid.org/0000-0003-4400-5877

Lucas Emmanuel Nascimento Silva, Universidade Federal do Cariri

Undergraduate student of the administration course at the UFCA.

E-mail: lucasemmanuel1998@gmail.com
ORCID: https://orcid.org/0000-0001-7767-1724

Sérgio Henrique de Oliveira Lima, Universidade Federal do Cariri

PhD in Administration at the Universidade Federal do Ceará (UFC). Is a professor of the administration course at the UFCA.

E-mail: shlima05@gmail.com
ORCID: https://orcid.org/0000-0002-2738-4492

Rebeca da Rocha Grangeiro, UFCA

PhD in Psychology from the Universidade Federal da Bahia (UFBA). Is a professor of the administration course at the UFCA.

E-mail: rebeca.grangeiro@ufca.edu.br
ORCID: https://orcid.org/0000-0002-9292-2648

Published

2021-04-26

How to Cite

1.
Gomes Neto MB, Nascimento Silva LE, Lima SH de O, Grangeiro R da R. Analysis of Scientific Production on Transformative Consumer Research and Transformative Service Research. Organ. Soc. [Internet]. 2021Apr.26 [cited 2024Mar.29];28(96). Available from: https://periodicos.ufba.br/index.php/revistaoes/article/view/31826

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Articles