Cultural Regulation, Geographical Indication and the (re) Signification of an Artisanal Cheese

Authors

  • Simone de Lira Almeida Universidade Federal de Pernambuco
  • Fernando Gomes de Paiva Júnior Universidade Federal de Minas Gerais
  • José Roberto Ferreira Guerra Universidade Federal de Pernambuco
  • Janann Joslin Medeiros University of Southern California

Keywords:

cultural regulation, artisanal production, geographical indication

Abstract

Laws and norms can change the production processes of an organization, with repercussions for the tangible and symbolic composition of its products. Based on this assumption of Cultural Studies, we seek to understand how the practice of cultural regulation by a group of small producers is (re)signifying the rennet cheese produced artisanally in the Agreste region of the Brazilian state of Pernambuco. We use discourse analysis to analyze interviews and documents such as the decrees and regulations that deal with processing dairy products in Brazil, as well as those governing the process of Geographical Indication, and compare the cultural meanings that have emerged in two spheres of regulation: the public and the private. Findings reveal governmental characterization of artisanal rennet cheese has been justified by a discourse of “quality” at both the state and federal levels. However, the regulation put in place in the private sphere of the Producers Association makes use of different arguments to construct the discourse of quality with respect to the same food.

Downloads

Download data is not yet available.

Author Biographies

Simone de Lira Almeida, Universidade Federal de Pernambuco

PhD in Business Administration from the Federal University of Pernambuco.

E-mail: simone.almeida@ufpe.br

ORCID: https://orcid.org/0000-0002-0574-6237

Fernando Gomes de Paiva Júnior, Universidade Federal de Minas Gerais

PhD in Business Administration from the Federal University of Minas Gerais.

E-mail: fernando.paivajr@ufpe.br

ORCID: https://orcid.org/0000-0001-5715-3882

José Roberto Ferreira Guerra, Universidade Federal de Pernambuco

PhD in Business Administration from the Federal University of Pernambuco.

E-mail: jose.guerra@ufpe.br

ORCID: https://orcid.org/0000-0002-4286-9631

Janann Joslin Medeiros, University of Southern California

PhD in Public Administration from the University of Southern California.

E-mail: janmedeiros@gmail.com

Published

2021-09-09

How to Cite

1.
Almeida S de L, de Paiva Júnior FG, Guerra JRF, Medeiros JJ. Cultural Regulation, Geographical Indication and the (re) Signification of an Artisanal Cheese. Organ. Soc. [Internet]. 2021Sep.9 [cited 2021Oct.28];28(97). Available from: https://periodicos.ufba.br/index.php/revistaoes/article/view/26731

Issue

Section

Articles