Historical-Discursive Analysis of the Editorial "1964" in Folha de São Paulo



historical-discursive approach, newspaper companies, the past, organizational studies


The article aims to analyze the Folha de São Paulo editorial "1964" in the light of the historicaldiscursive approach (HDA), basing the discussion on the concepts of discourse, media and history, and the historiography of the press and dictatorship. This text, published on March 30, 2014, on the eve of the 50th anniversary of the 1964 coup, is part of a broader movement that also includes other newspapers of the mainstream press to reassess and rewrite their history during the period of the Brazilian military dictatorship (1964-1985). The methodology used was the eight stages of the HDA and its five central questions. By identifying three dichotomous macro-topics (support for the military dictatorship as a mistake versus support as a long and painful learning process; the regime's violence versus its economic achievements; and the dispute between revolutionary socialism versus the market economy) and the discursive strategies used (predication, argumentation, perspective, intensification, and mitigation), it was possible to observe that the newspaper discursively: (a) makes the problems caused by the military regime invisible; (b) emphasizes the economic growth that the country experienced during the period; and (c) justifies its actions by linking them to the context of the time, which raises questions about the examination of its position. The main conclusions suggest that the ambiguity with which the company positions itself, attenuating its contribution to the military regime and at the same time intensifying its democratic role, makes sense in the light of a contextualized business strategy and should be considered in the discussion about the interfaces between discourse, media and history.


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Author Biographies

Cynthia Adrielle da Silva Santos, Faculdade Tecnológica do Estado do Rio de Janeiro, Duque de Caxias, Brasil

PhD in Administration from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio). Professor at the Technological Faculty of the State of Rio de Janeiro (FAETERJ). Researcher at the Historical Research in Administration Group, with a research focus on the themes of History, Memory and Organizational Discourses.

Alessandra Costa, Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio)

PhD in Administration from EBAPE/FGV. Associate Professor and Coordinator of the Postgraduate Course in Business Administration at the Department of Administration/IAG at the Pontifical Catholic University of Rio de Janeiro (PUC-Rio). CNPq Productivity Fellow and FAPERJ Young Scientist, coordinates the Historical Research in Administration Group. Currently researching the topic: stories, memories and narratives in/of organizations.

Luiz Alex Silva Saraiva, Universidade Federal de Minas Gerais (UFMG)

PhD in Administration from the Federal University of Minas Gerais. Associate Professor at the Faculty of Economic Sciences at UFMG. Coordinator of CEPEAD/UFMG. Coordinator of the Center for Organizational and Society Studies (NEOS). CNPq Productivity Scholarship.



How to Cite

da Silva Santos CA, Costa A, Silva Saraiva LA. Historical-Discursive Analysis of the Editorial "1964" in Folha de São Paulo. Organ. Soc. [Internet]. 2024May27 [cited 2024Jul.17];31(108). Available from: https://periodicos.ufba.br/index.php/revistaoes/article/view/51548