Life Stories of Social and Environmental Entrepreneurs



social and environmental entrepreneur, motivation to undertake, opportunity recognition, theory of planned behavior


This research aimed to analyze the influence of the antecedents of the behavior of social entrepreneurs (SE) through their life stories. For this, the dimensions of the Theory of Planned Behavior (TPB) were used, which cover personal attitudes, subjective norms, and perceived behavioral control, inaddition to behavioral intention. For this proposition, a basic qualitative, descriptive-exploratory research was carried out, classified as a field study. For data collection, semi-structured interviews were conducted with thirty Brazilian social entrepreneurs, in the form of autobiographical narratives. To analyze the data, the strategies of content analysis and the abductive method were used. In both stages, the New NVivo software was adopted. Among the results obtained, a theoretical model is presented, through dimensions, which emerged from the TPB and from the field research, characterizing these dimensions as predecessors, explaining how the life story, which acts in a transversal way, influences the antecedents of the behavior of social entrepreneurs. This study enables the advancement of discussions and the display of new perspectives on socio-environmental entrepreneurship. It is noted that this investigation contributes to filling a theoretical gap, pointed out in the literature, on the identification of characteristics and trajectories of social entrepreneurs, starting from the life story narratives, from the point of view of the entrepreneur, as a person, and not at an organizational level of institutions.


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Author Biographies

Roberta Feitosa de Lucena Cavalcante, Unifor

PhD in Business Administration from the University of Fortaleza (Unifor). Researcher of Entrepreneurship issues at Unifor and Participates in the Economic Innovation Clusters Program, developed within the scope of the Chief Scientist Program of the Secretariat for Economic Development and Labor of the Government of the State of Ceará (Sedet).


José Milton de Sousa Filho, Unifor

PhD in Business Administration from the Getulio Vargas Foundation (FGV-Eaesp), with a postdoctoral degree in Administration from the Egade Business School, Tecnológico de Monterrey (Mexico). Full Professor at the University of Fortaleza (Unifor).




How to Cite

Feitosa de Lucena Cavalcante R, de Sousa Filho JM. Life Stories of Social and Environmental Entrepreneurs. Organ. Soc. [Internet]. 2023Apr.15 [cited 2024Jul.19];30(105). Available from: