The Decision-Making Process for Developing Sustainable Innovation via Dynamic Capabilities in Cleantechs

Authors

Keywords:

effectuation and causation, dynamic capabilities, sustainable innovation, cleantech

Abstract

This article aims to present a model of how the decision-making process can drive the development of dynamic capabilities for generating sustainable innovation in cleantech companies. Cleantechs are highly technological organizations, one of whose main characteristics is little or no use of nonrenewable resources to produce any type of product, service, or process. The use of these technologies and identification of opportunities in the market makes sustainable innovation the core competence of this type of company. A multiple case study was conducted with cleantechs using a qualitative approach, supported by the content analysis technique. The primary data collection was carried out via semi-structured interviews, between October of 2020 and December of 2021, using an interview script as a collection instrument. The results provide a model that illustrates how the decision-making process can drive the development of dynamic capabilities for generating sustainable innovations, by means of categories that reflect technological sustainability, spillover effects, and a drive toward digitalization in clean technologies. The scientific contribution of the study is the presentation of how organizations can restructure their business models and develop sustainable and technological innovations, digitally leapfrogging to address bottlenecks related to energy rationing, social inclusion through monitoring technologies, access to low-cost clean and renewable energy, and other solutions. 

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Author Biographies

Matheus Eurico Soares de Noronha, ESPM - Escola Superior de Propaganda e Marketing

PhD from the ESPM – Escola Superior de Propaganda e Marketing (School of Higher Education in Advertising and Marketing). Has a Master’s in Consumer Behavior (ESPM), MBA in Administration and Marketing (Catholic Business School of Porto), and Bachelor’s Degree in Marketing (Mackenzie Presbyterian University). Currently occupies the position of Specialist in Offshore Wind Energy at ABEEólica (Brazilian Association of Wind Energy and New Technologies) and performs a role in matters of Strategy and Innovation (2015 until present). Has scientific and journalistic articles on innovation, strategy, and clean technology startups published in national and international scientific magazines and press journals. Actively participates in dialogues on clean and accessible energy through the Global Young Leaders initiative of the UN (United Nations Organization). 

Diandra Maynne Juliano Ferraro, ESPM - Escola Superior de Propaganda e Marketing

Master’s student in administration at the School of Higher Education in Advertising and Marketing (Escola Superior de Propaganda e Marketing – ESPM), with an emphasis on strategy and innovation. Her research line focuses on innovation in business models and decision-making processes. Has professional experience in the area of production engineering, with actuation in the Brazilian and American real estate sector, specifically in project management in the role of PMO. Is a member of
the Group for Research Studies on Strategy and International Management (GPEEGI).

Rosemeire de Souza Vieira Silva, ESPM Escola Superior de Propaganda e Marketing

PhD from the ESPM – Escola Superior de Propaganda e Marketing (School of Higher Education in Advertising and Marketing). Has a Master’s in Consumer Behavior (ESPM), an MBA in Administration (Getulio Vargas Foundation), and a Bachelor’s Degree in Administration (Alvorada Plus/Adventist 
Faculty). Currently occupies the position of budgetary and cost planning Analyst at the ESPN School of Higher Education in Advertising and Marketing. Has scientific and journalistic articles on innovation, strategy, and clean technology startups published in national and international scientific magazines and press journals. Actively participates in the GPEEGI-ESPM research group – the Group for Research Studies on Strategy and International Management of the ESPM 

Published

2023-04-15

How to Cite

1.
Eurico Soares de Noronha M, Maynne Juliano Ferraro D, de Souza Vieira Silva R. The Decision-Making Process for Developing Sustainable Innovation via Dynamic Capabilities in Cleantechs. Organ. Soc. [Internet]. 2023Apr.15 [cited 2024Jul.22];30(105). Available from: https://periodicos.ufba.br/index.php/revistaoes/article/view/48062

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Articles