Fair trade in Brazil: current status, constraints and opportunities

Authors

  • Marilia Bonzanini Bossle UNISINOS
  • Daiane Mulling Neutzling Universidade de Fortaleza (UNIFOR).
  • Douglas Wegner UNISINOS
  • Claudia Cristina Bitencourt UNISINOS

Keywords:

fair trade, social economy, emerging economies

Abstract

Fair trade has expanded worldwide but there is a lack of information regarding to this kind of organizations in emerging countries. This study aims to identify the characteristics, constraints and opportunities for fair trade organizations in Brazil. In order to achieve this goal we analyzed a database of 277 Brazilian organizations linked to fair trade networks, followed by an analysis of Brazilian experts’ opinions on fair trade market in Brazil. Results show that the number of fair trade organizations has highly increased between 2005 and 2012 due to the support of institutions and public agencies. Organizations still face difficulties to become economic viable and generate income to their members. Brazilian producers continue to need support and assistance to minimize legal and managerial challenges. Fair trade has a social role and a political nature, what might call attention of policy makers regarding social programs and the support of fair trade organizations.

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Author Biographies

Marilia Bonzanini Bossle, UNISINOS

Marilia Bonzanini Bossle is a Postdoctoral researcher at Graduate Program in Business Administration at UNISINOS and has a PhD (2015) in Business Administration from Federal University of Rio Grande do Sul. Research areas of interest: Eco-innovation, Sustainable Production and Consumption, Social Innovation, Waste Management (Food Waste, PET Bottles).

Daiane Mulling Neutzling, Universidade de Fortaleza (UNIFOR).

Professora do Programa de Pós-Graduação em Administração da Universidade de Fortaleza (UNIFOR). Doutora em Administração pela Universidade Federal do Rio Grande do Sul (2014), com estágio sanduíche na Universidade de Kassel (Alemanha). Área de concentração: Gestão da Inovação, Tecnologia e Sustentabilidade.

Douglas Wegner, UNISINOS

Possui graduação em Administração pela Universidade de Santa Cruz do Sul (2000), Mestrado em Administração pela Universidade Federal de Santa Maria (2005) e Doutorado em Administração pela Universidade Federal do Rio Grande do Sul (2011), com estágio-doutorado na Universität zu Köln (Alemanha). Atualmente é professor do Programa de Pós-Graduação em Administração da Universidade do Vale do Rio dos Sinos (UNISINOS).

Claudia Cristina Bitencourt, UNISINOS

Professora titular e coordenadora do Programa de Pós-Graduação em Administração da UNISINOS. Possui Doutorado em Administração pelo PPGA/UFRGS (2001); Mestrado em Administração pelo PPGA/UFRGS (1995); Especialização em Administração de Recursos Humanos pela FDRH/PUCRS (1990); Graduação em Administração de Empresas pela PUCRS (1989).

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Published

2017-09-30

How to Cite

1.
Bossle MB, Neutzling DM, Wegner D, Bitencourt CC. Fair trade in Brazil: current status, constraints and opportunities. Organ. Soc. [Internet]. 2017Sep.30 [cited 2024May2];24(83). Available from: https://periodicos.ufba.br/index.php/revistaoes/article/view/16644

Issue

Vol. 24 No. 83 (2017)

Section

Articles

License

Licença Creative Commons

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