Diagnostic of the swine meat consumer profile in Aquidauana-MS

Abstract

This work aimed to diagnose the pork meat consumer profile in the city of Aquidauana-MS as the product knowledge and factors related to choice, frequency and amount of meat consumed. The diagnosis was made through semi-structured interviews with consumers directly at sale point. The preference for consumption of beef, chicken and fish, in instead of pork was observed, however, a significant part of the population said it was ready to increase this consumption. The highest frequency of pork meat consumption was once a month. The most consumed were processed bologna, ham, sausage and bacon. Reasons for not consuming pork were not being appreciated and considered a unhealthy food because of the high fat and cholesterol. Ignorance of production method, origin, nutrition, and the many ways to buy and prepare the pork has led to ratify the low local consumption. Consumers of pork meat consider it tasty and tender, however, unhealthy and expensive. Among the factors that could increase consumption stood out promotions, reduction of fat and cholesterol and reduction of price. Are suggested campaigns to increase consumption of pork meat based, especially in low prices, focused on clarifications regarding the nutritional and health qualities, and actions that allow people to find new ways of preparation and consumption.