https://periodicos.ufba.br/index.php/revistaoes <p>O&amp;S is a trimonthly publication from NPGA - Núcleo de Pós-graduação em Administracão (Graduate Center in Management), at the Federal University of Bahia, Brazil. It aims to foster dialogue and innovation about the understanding of organizations, through the publication of research that adds value to society and is socially significant. O&amp;S has a five-step blind peer review process and hosts two types of articles: theoretical development and empirical research. <br />Area of knowledge: Applied Social Sciences<br />ISSN(online): 1984-9230 -Frequency: Quarterly</p> Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA en-US Organizações & Sociedade 1413-585X <p><a href="http://creativecommons.org/licenses/by/3.0/" rel="license" target="_new"><img src="http://i.creativecommons.org/l/by/3.0/88x31.png" alt="Licença Creative Commons" /></a></p><p>This work is licensed under a <a href="http://creativecommons.org/licenses/by/3.0/" target="_new">Creative Commons Attribution 4.0</a> License.</p><p>The O&amp;S adopts a Creative Commons Attributions License 4.0 in all published works, except where specifically indicated by copyright holders.</p> https://periodicos.ufba.br/index.php/revistaoes/article/view/54339 <p>This article examines the potential discrepancies between the discourse surrounding an aesthetics of existence focused on innovation, personal empowerment, self-entrepreneurship, ownership, and creativity, and the persistent presence of deep-rooted contradictions within contemporary organizational mindsets and business models. Drawing on the works of Nietzsche, Foucault, and Deleuze, this analysis exposes these contradictions and their implications for understanding power dynamics within organizations. Despite the acknowledgement of the significance of human subjectivity, control mechanisms persist, undermining the transformative potential of these ideals. This persistence highlights the contradictions that exist between the proclaimed values of organizational discourse and the actual practices that perpetuate control and hinder genuine empowerment. Addressing these contradictions necessitates a comprehensive reassessment of organizational mindsets, management practices, and the broader social and economic context. By incorporating the insights of these authors, a more critical and nuanced understanding of power dynamics can be attained. This understanding can enable organizations to instigate meaningful change, thereby unleashing the true power of human subjectivity as a driving force for innovation and empowerment. This article underscores the urgency of confronting the contradictions between rhetoric and reality within organizations. Integrating the insights of Nietzsche, Foucault, and Deleuze provides a framework for scholars and practitioners to engage in a critical reassessment of organizational mindsets, practices, and their far-reaching implications. This research calls for further exploration, prompting a deeper inquiry into the transformative potential of an aesthetics of existence and its profound impact on organizational practices and mindsets.</p> Anderson de Souza Sant'Anna Renato Mezan Matheus Cotta de Carvalho Copyright (c) 2024 Organizações & Sociedade 2024-11-12 2024-11-12 31 110